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In the Instagram world, these are relatively modest audiences, but engagement is high and the number of trainers, multiplying. Shawn Stinson, a personal trainer and competitive bodybuilder, has an audience of almost 15,000.
Jesse Diamond, a transgender NASM certified fitness trainer in Nashville, has an audience of over 28,000. That has helped them build big followings. "Many trainers intentionally exclude trans/non-binary folks in their practice" A few shirtless and booty shots may have, uh, also helped. All of the fitness trainers I spoke with said they built their pages the old school social media way, by using the right trans and non-binary specific hashtags. Instead of posting only videos, which are laborious to produce, trainers can build substantive followings with properly filtered photos. Unlike YouTube, Instagram's hashtags make searching - and finding highly specific, personalized, non-garbage pages - relatively economical. To get a size of the market, head over to Instagram.